High‑performing salespeople use structured pricing and offer design to control the buying journey. Discover how GRIP, attraction offers,  create momentum, reduce hesitation, and increase close rates.

GRIP Recruitment Service Fees

Success Moves offers two tailored individual recruitment solutions: Retained (GRIP Retained) and Contingency (GRIP Contingency). Both options include our GRIP Contract — a guaranteed replacement and flexible payment plan for a fixed monthly period, which protects clients cash flow and removes the risk of candidate dropout. Payments pause while we source a replacement, and when a termination occurs the client becomes a priority with a dedicated lead focused on delivering a replacement quickly. This offers a lot of value to clients and is popular.

How the GRIP Contract works (Guaranteed Replacement Interview Programme)

• Replacement guarantee. If a placed candidate leaves within the agreed period, we replace them at no extra placement fee.

• Flexible payment schedule. Choose GRIP 6 (six-month term, split into six payments) or GRIP 12 (12-month term, split into 12 payments). Other periods available.

• Payment freeze during replacement. Monthly payments stop while we are actively sourcing a replacement.

• Priority resourcing. Clients with an active replacement request receive a dedicated lead and accelerated resourcing until the role is filled.

• Pricing rationale. GRIP pricing reflects the extended guarantee, increased placement risk, and market inflation.

GRIP Retained. Premium service (recommended)

Recommended as more service and guarantee for less cost)

Structure and payments

• First payment taken in advance; second payment after the first month of service.

• Retained model secures priority resourcing and exclusive candidate outreach.

• Priority client status, faster turnaround and dedicated senior lead.

• Exclusive candidates and search programme, candidates sourced for you will not be submitted to other firms.

• Culture and best fit assessment, bespoke profiling of client firm’s culture and selling points to attract the right hires.

• AI-enhanced headhunting, targeted outreach via filtered databases using email, SMS, voice, and human-first contact.

• Thorough candidate vetting — reference checks (always good for lead generation), cultural fit assessment, strengths/weaknesses, personal goals; optional video interview summaries and candidate assessment reports.

GRIP Contingency — Performance-based option

Structure and payments

• Choose GRIP 6 or GRIP 12; billing begins on the candidate’s start date.

• We prefer GRIP for Accountancy and Technical positions rather than sales where the drop out rates are far higher.

• Contingency is competitive with other agencies but includes our GRIP guarantees and premium support options, which is reflected in the fee.

What you get

• Full access to our candidate pool and AI-targeted search.

• Replacement guarantee and payment freeze while we source a replacement.

• Option to upgrade to retained-level services for exclusivity and priority.

GRIP Retained Offer: There is a 20% discount on GRIP 12 and 20% on GRIP 6 if whole contract paid upfront. Replacement Guarantee still for whole period.

You can even sweeten the deal by offering that they pay on credit card. This gives us cash immediately and them 6 weeks to pay which they can further delay if they pay the with credit card bank interest.  For sales people this make sense as they can have a sales income from the person placed potentially making it self-financing.
 

The GRIP Retained contract benefits you as it locks in the client to use us exclusively.  For just one payment we could have cut out 3 to 6 other agencies sending people which makes the deal many times more profitable. Althoough you wait for your commission you are charging them more and the small monthly fee is a lot easier to sell.  

Pricing examples (illustrative):
 

Example: for a hire on a £20,000 pa salary the above monthly fees apply pro rata.

Example: for a hire on a £40,000 pa salary the above monthly fees apply pro rata.

Offers: How We Close Deals with Overwhelming Value
Our pricing is already clear. What matters now is how we win the deal.

This section explains the offer structures we use to remove friction, eliminate negotiation, and create overwhelming value that makes saying “yes” the natural next step.

1. The Attraction Offer
An Attraction Offer is a one‑time, introductory deal that is so valuable and so low‑risk that prospects feel almost compelled to try it. The logic is simple: people trust their own experience more than any sales pitch. So, we give them a low‑cost, high‑value way to experience the product.

How We Use It
We offer one Interview Process Day (IPDay) or one First GRIP event at half price.
This creates:
•             Overwhelming value
•             Zero risk
•             No negotiation
•             A natural path to full adoption

Why It Works
Once they have attended the event, they no longer rely on our description of the benefits because they have felt them. They have seen the structure, the quality of candidates, the energy, and the commercial impact. Their internal team feels the difference immediately. After that, the full‑price version becomes the obvious decision.

Give them so much value upfront that buying becomes the natural conclusion.

2. Upsells: Increasing Results by Adding Complementary Services
Once a client has said yes to the Attraction Offer, we can increase their results and our revenue by offering additional services that enhance performance. These are not “extras.” They are performance multipliers that help the client get more value from the people we place.

Here are the core upsells explained:
We can offer AI‑powered cold email outreach to generate pipeline for the salespeople we place. This is ideal when the client wants new hires to ramp up quickly and start producing results sooner.

We can offer AI voice agents that handle prospecting, follow‑up, and appointment setting, which is perfect for clients who lack SDR capacity or want consistent activity without hiring more staff.

Another strong upsell is AI‑driven sales training, delivered through voice agents, giving new hires on‑demand coaching and consistent onboarding. Finally, we can offer an ongoing IPDay subscription, where the client books monthly or quarterly Interview Process Days to maintain predictable hiring and avoid last‑minute recruitment pressure.

Each upsell should be positioned to accelerate performance, not as an optional add‑on.

3. Cross‑Sells: Expanding the Relationship Horizontally
Cross‑sells are lateral services that support the client’s wider commercial goals. These work best once trust is established and the client sees us as a strategic partner.

Examples include marketing support for new hires, creating sales playbooks, building AI‑powered onboarding sequences, or enhancing candidate branding and positioning. These services deepen the relationship and increase the client’s reliance on us.

4. Down‑Sells: Saving the Deal Without Discounting
A down‑sell is not a discount. It is a smaller version of the core product for clients who are not ready for the full commitment.

Down‑sell options include a Mini IPDay (a half‑day version), an online‑only IPDay, a candidate shortlist without an event, or a single‑role pilot instead of a multi‑role campaign. These options keep the door open and maintain momentum while still delivering value.

5. Additional Offer Structures That Help Close Deals
To make closing simple for new consultants, here are additional offer structures that consistently work:

A. Fast‑Action Bonuses
If the client commits within a defined timeframe (e.g., 48 hours), we can offer priority scheduling, free candidate branding, or a bonus AI outreach sequence. This rewards decisiveness and reduces delay.

B. Risk‑Reversal Guarantees
These remove fear without discounting. Examples include crediting the fee toward the next event if they feel the IPDay did not deliver value or offering a replacement shortlist if no candidate meets their standard.

C. Multi‑Event Bundles
For clients planning multiple hires, we can offer bundles such as three‑event packages, six‑event packages, or annual hiring subscriptions. These increase retention and reduce cost per hire.

D. Priority Access
For fast‑growth companies, we can offer priority access to top candidates, reserved IPDay slots, or a dedicated account manager. This positions us as a premium partner.

Follow this simple sequence:
1.            Lead with the Attraction Offer
“Let’s start with a half‑price Interview Process Day so you can experience the difference.”

2.            After the event, introduce upsells
“Now that you’ve seen the quality, here’s how we can help your new hires ramp faster.”

3.            If they hesitate, offer a down‑sell
“If you’re not ready for a full IPD, we can run a half‑day or online version.”

4.            Use bonuses and guarantees to remove friction
“If you confirm this week, we’ll include priority scheduling.”

5.            Always position offers as value multipliers. Never as discounts or concessions.