Lead Generation
The art of picking winners to invest your time in.
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The Golden 25
The Success Moves Successful Prospecting System
The Golden 25 is a marketing concept by Russell Brunson, founder of Click Funnels, see his books, and YouTube videos. It also reflects a methodology that Warren Buffet and Charlie Munger use to pick winners to invest their time and money in.
Taking this idea you must decide the best 25 companies for you to invest your time in. So it is worth doing significant research and analysis of a list of companies and just deleting them when they dont score highly enough on each category. You are looking to reduce it to 25 that are worth considering seriously. Remember we take more of a Buyer role than a Seller. We choose who we approach and offer our services to. This is because we are looking for long term repeat and high income and you only need a maximum of six clients to make you rich.
So what are the top ten criterion that each ideal prospect company must have.
1. Money. It must either have significant ongoing profits to invest or have raised over a £1Million of investment.
2. Market. In a market that is experiencing growth and predicted future growth.
3. Have quality leadership. All staff like to work for a company with a clear future vision and a boss they respect.
4. Make quick decisions when it comes to recruiting staff.
5. Offer generous remuneration and incentives.
6. Pay our advance setup fee.
7. Have a reputation to pay their bills.
8. Have clear USPs over their competition.
9. Have a regular need for multiple recruits.
10. Use us exclusively.
A thorough analysis of LinkedIn will provide most of the above. You can look at the people employed and how long they have been there. Their products and services, their website. LinkedIn will also give you research on the company and full list of jobs they are advertising. You can approach people who have worked there or currently do and get the inside story.
Day 1:
Planning for Success:
You need build a portfolio of only max 6 clients to have a substantial income and build serious wealth. When you have done that your objective is to build a team and teach them what you have just done. Then to teach them how to build a team in the same manner. Remember you get an override on two levels of Partners you have brought into Success Moves.
Target your ideal market which must be a niche that has a need for our type of service and money behind it. We only sell to companies that have money behind them either from growth and profits or substantial venture capital backing.
What sectors have I got interst and pasdio in AND qualify as above: experience in. E.G. Digital Marketing, Fintech, renewable energy, Accountancy, Managed Service Providers etc.
What sectors and regions do I have an interest or passion or interest in working on?
From above questions which of these has most need and money?
What are the sub-niches that I should start on first? EG Tech niche. Fintech, SaaS, Cyber Security sub-niches)
Complete Your LinkedIn Profile:
Content must show that you are expert in a niche.
Your connections need to be 500+.
Attractive banner picture but not corporate. LinkedIn is about you.
Passport style business photo.
Full contact details and website.
Join 10 groups in your niche.
Day 2:
Morning:
Use LinkedIn to research 25 ideal qualified prospects in your niche.
25 – 200 staff.
£2m turnover.
Regular recruitment need.
In growth sector or country.
Indication of growth plans.
Do searches by company. Or go onto the Jobs section and do it that way. Limit your research to 25 prospects that meet the above criterion and for whatever reasons you would like to recruit for them. We will be running online training sessions of doing this Golden 25 research.
Afternoon
Enter all their details into a spreadsheet.
Ring them, using our sales scripts.
Ring others that you have previously put on your spreadsheet.
Set up automated follow up scheduled emails.
Message them on Linkedin if they connected with you.
If you are not finding a mobile number or trouble getting through gatekeepers try a different approach. Also look for different contacts to approach.
Record the calls and keep your notes up to date.
When you have 100 companies, stop doing research and start each day with phone calling. Only go back to research to keep overall number at 100. Your will rapidly have a 100 list of companies that are now between warn to hit and becoming clients. You only need 25 of these 100 to pass from warm to hot. From those 25 hotties, six will become ideal repeat order clients.
At six clients in your portfolio, you need to be building your team and teaching them what you just achieved.
Simple. Keep to the formula and success is inevitable.
Remember you have a Team Leader and his Leader as well to assist you, use them.