Sales How to find, sell and filter lucrative clients. See section on Lead Generation, Opening and Closing.
The Success Moves Sales Process
Success Moves rewards those who move immediately. Hesitation is the enemy.
Imagine you are standing on the starting line of a 100‑metre sprint.
The stadium is full.
The track is clear.
The finish line is visible.
The gun is about to fire.
Now picture two types of runners:
Runner A
The gun fires.
They explode out of the blocks.
Head down.
Arms pumping.
Full commitment.
They are in the race instantly.
Runner B
The gun fires.
They stay still.
They stretch a bit.
They adjust their shoes.
They check their breathing.
They look around to see what others are doing.
Then… eventually… they start jogging.
Which runner wins?
Which runner loses?
Which runner never even enters the race?
This is exactly what happens when people join Success Moves.
The opportunity is the race.
The gun is day one.
The finish line is your first six clients.
And the only thing that matters is how fast you start.
The high earners behave like Runner A.
They get on the phone immediately.
They build momentum in week one.
They get their first client in month one.
They build on it in month two.
They fly in month three.
Runner B — the tinkerer, the thinker, the “I’ll start once I feel ready” type — never gets off the starting line.
They lose before they have taken a step.
Recruitment is a sprint, not a stroll.
Payment on results is a sprint, not a stroll.
Success Moves rewards sprinters, not spectators.
The Sales Process: How to Start Fast, Win Clients Early, and Build Momentum
When someone joins Success Moves, their first mission is simple: start prospecting immediately. Not tomorrow. Not after “more training.” Not once they “feel ready.”
Success in this business is built on speed, activity, and intelligent targeting and the consultants who earn the most are the ones who get on the phone on day one.
This section outlines the practical steps, tools, and mindset required to secure your first six clients quickly and confidently.
1. Begin With the Golden 25. Your Core Prospect List
Your first task is to research and build your Golden 25:
• Twenty‑five companies that are ideal for your niche
• Twenty‑five organisations that hire the roles you specialise in
• Twenty‑five prospects with real potential to become long‑term clients
This is covered in detail in its own section, but the principle is simple:
Start with the companies most likely to buy. Your Team Leader will also provide additional lists tailored to your market, use them. You should never be sitting around wondering who to call.
2. Fix Your LinkedIn Profile Before You Make a Single Call
Every prospect you contact will check your LinkedIn profile.
If it looks incomplete, unclear, or unprofessional, you lose credibility instantly.
On day one:
• Update your headline to reflect your Success Moves role
• Add a clear description of your niche
• Upload a professional photo
• Add your contact details
• Connect with your Team Leader and colleagues
Your LinkedIn is your shop window. Make it look open for business.
3. The Fastest, Most Effective Prospecting Method: Phone Calling
There are many ways to prospect, but one method stands above all others:
The telephone.
It is fast, direct, personal, impossible to ignore, and gives live feedback. It is also the single biggest separator between high earners and average performers.
Why phone calling works:
• You get instant decisions
• You build rapport quickly
• You gather real‑time market intelligence
• You can make 50–100 calls in a morning
• Even a “no” only takes a minute
If one in 100 says “yes”, you still win a client before lunch.
4. How to Get Direct Contact Details
You should always aim to speak to budget‑holding decision makers usually the MD, CEO, or Managing Partner.
To reach them:
• Use the company website (many list direct numbers and emails)
• Check the “About Us” or “Team” pages
• Many professional firms list partners’ mobile numbers openly
• Use LinkedIn to identify the right person
• Install the Lusha browser extension to reveal mobile numbers.
You should never be stuck without a number to call.
5. The Opening Line That Works Every Time
Do not open with a sales pitch.
Do not talk about products.
Do not ask about general recruitment needs.
Instead, offer something of immediate value:
a hot candidate.
This is the simplest, most effective opener in recruitment:
“Hi John, Alex here Success Moves Recruitment. I am helping a qualified and experienced accountant/sales closer/whatever who lives locally find a new position, top guy. Are you recruiting?”
It works because:
• It is relevant
• It is specific
• It is helpful
• It does not feel like a sales call
And it gets conversations started.
6. What Happens Next
Most first calls end with one of the following:
• “Send me their details.”
• “Can you send your terms?”
• “We’re not recruiting at that level, but we are looking for X.”
• “Not now, but later in the year, keep in touch.”
All of these are wins. You are building a warm list, gathering intelligence, and opening doors. As soon as you get interest, speak to your Team Leader.
They will help you with:
• Follow‑up calls
• Emails
• Zoom meetings
• Terms
• Proposals
• Closing strategy
You do not need deep product knowledge to start.
You just need activity.
7. Additional Prospecting Methods (Useful, But Not as Fast)
While the phone is king, you should also build a multi‑channel presence:
LinkedIn Connections & Messaging
• Connect with decision makers
• Send short, value‑based messages
• Build a network so your posts reach your target market
LinkedIn Groups
Join groups relevant to your niche.
You can message anyone in the group without being connected.
Cold Email Outreach
We use Instantly for automated outreach. It is effective, but slower than calling.
These are given to the consultants who:
• Prospect the most
• Show the most activity
• Demonstrate reliability
Earn the right to receive leads by taking action.
8. Use the AI Training Tools on This Website
We provide AI Prospecting Agents that simulate real sales calls. Will mark you out of ten and give feedback. You can progress to level 5.
You can practise at five levels of difficulty, improving your:
• Confidence
• Rapport building and tone
• Objection handling
• Opening lines
• Closing questions
But remember:
Training is useful. Activity is essential.
9. Your First Goal: Get Six Clients Fast
Everything in your Success Moves career becomes easier once you have six active clients.
You get:
• More roles
• More candidates
• More placements
• More commission
• More confidence
But you cannot close clients to whom you have not spoken. You cannot pitch to people you have not contacted. You cannot earn money from silence.
10. The Mindset: Do not Dilly‑Dally — Dial
The consultants who succeed are the ones who:
• Start immediately
• Make calls early and often
• Do not overthink
• Do not wait for perfect knowledge
• Do not hide behind admin
• Do not procrastinate
Recruitment rewards action.
The phone is your engine.
Momentum is your friend.
Final Message: Get on the Phone Today
You do not need to be an expert to start.
You do not need to know every product.
You do not need weeks of training.
You need:
• A list
• A phone
• A simple opener
• A hunger for money
Everything else can be learned on the job, supported by your Team Leader and the tools on this website.
Start fast. Stay active. Build your client base.
This is the foundation of your Success Moves future.
